Last summer, when the Scottish independence referendum was in full swing, many Scottish politicians had been doing their best to appeal to the people by being “one of them”. A great way to do this is by speaking like the people you want to get close to, using similar dialect, phrases and humor.
Below is a link to an article about the layman’s terms that became more popular during that time among politicians, to the consternation of non-local reporters!
Aye, it was quite a stramash…
http://www.bbc.com/news/magazine-28088409